111 Skin Celestial Black Diamond Cream, £599 |
Among the 3 key ingredients are collagen and hyaluronic acid - so far, so good, except that both of these are now common in many skincare products that don't contain diamonds and already work well, with lower price tags...
It also contains Vitamin E - which again is great for your skin, but hardly groundbreaking in the beauty world.
The black diamond element of this product is what the brand are using as the main selling point, and no doubt to justify the £599.00 price tag!
There are a lot of misconceptions surrounding the use of diamonds in skincare. Lots of sources say diamonds have 'healing powers' and improve your well-being, but the only proven skincare benefit of any type of diamond is it's exfoliating properties once it has been ground into a powder and added to cream.
The idea behind this is nothing unique to diamonds at all - simply that exfoliating before applying products allows the products to sink deeper into the skin. But that is possible with many exfoliating products - not just diamonds, right?
Don't get me wrong - I'm sure this product is quite good based on the ingredients list, but not because it has diamonds in it.
So what do you think? Would you pay hundreds (or thousands) of pounds for genuine diamond products? Or do you think it is all a big marketing stunt to get consumers shelling out for a product which has no major or unique benefit?
Liz
xo
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